In the world of haute couture, where artistry meets heritage, Rimple & Harpreet have long been celebrated for their ability to craft ensembles that transcend time. Their creations are not just garments but a visual symphony of India’s rich textile traditions, regal embellishments, and archival craftsmanship. In their latest collaboration, Uorfi Javed becomes the face of “Uorfication” — an embodiment of couture that challenges conventions while remaining deeply rooted in tradition. Draped in RAH’s signature opulent ensembles, she effortlessly blurs the lines between period costume and high fashion, proving that heritage, when crafted with extraordinary skill, never loses its grandeur.
The Vision: Where Costume Meets Couture
Rimple & Harpreet’s couture is steeped in history, drawing inspiration from antique textiles, Mughal grandeur, and the rich legacy of India’s artisanal techniques. Their design language is defined by intricate embroidery, handcrafted embellishments, and silhouettes that pay homage to royal wardrobes of the past. Every ensemble tells a story—one of lineage, heritage, and the timeless allure of traditional craftsmanship.
For this campaign, the designers curated a selection of ensembles that seamlessly bridge the world of cinematic costume and high couture. Set against the rustic backdrop of Old Delhi’s historic lanes, the shoot is a celebration of India’s regal past, brought to life through rich fabrics, archival motifs, and the dramatic storytelling that defines RAH’s aesthetic. The result is a mesmerising fusion of old-world opulence and modern-day theatricality, where every drape, every shimmer, and every embellishment speaks of tradition redefined.
Five Exquisite Ensembles: A Celebration of Regal Opulence
1. The Pomegranate Pink Lehenga: A Vision of Rajasthani Royalty
Uorfi mesmerises in a resplendent pomegranate pink lehenga, echoing the regal opulence of Rajasthan’s royal courts. The ensemble draws inspiration from the intricate gota patti and zardozi embroidery once favoured by Rajput queens, while the motifs pay homage to the age-old frescoes adorning Jaipur’s palaces. Paired with a crystal-encrusted blouse that shimmers like the chandeliers of Udaipur’s grand havelis, this look embodies the timeless splendour of Rajasthani couture—where silk, shimmer, and masterful craftsmanship converge in a spectacle of aristocratic elegance.
2. The Satrangi Leheria Lehenga: A Revival of Royal Rajasthani Dyeing Techniques
A masterpiece, this standout Satrangi Leheria lehenga brings back the lost art of the rare seven-coloured leheria technique, once reserved for Rajasthani royalty. The vibrant hues dance across the fabric, creating a dynamic interplay of colour and movement. Layered with an archival RAH cape adorned with marodi ka kaam and resham embroidery, this look is an exquisite juxtaposition of fluid drapery and structured detailing—an ode to Rajasthan’s rich textile heritage.
3. The Glistening Gharchola Saree: A Celebration of Maximalist Opulence
Nothing embodies grandeur quite like a classic silk saree drenched in shimmer, and RAH’s signature Gharchola saree takes this legacy to its most opulent form. Drenched in intricate weaves and radiant embellishments, this masterpiece is paired with heavily embroidered archival RAH pants—an audacious nod to the house’s maximalist aesthetic. Styled with a custom blouse adorned with semi-precious stones and handcrafted glass beads, this look is a symphony of excess, where every thread, every shimmer, and every detail speaks of unapologetic luxury.
4. The Oxblood Velvet Lehenga: A Darkly Regal Affair
Steeped in deep, moody opulence, Uorfi exudes royal splendor in an archival oxblood velvet lehenga. The richness of the fabric, accentuated by meticulous embroidery, makes for a striking vision of old-world charm. Styled with a custom bejeweled bustier and an intricately embroidered topi, this look is a nod to the grandeur of historic courtly ensembles. The interplay of textures—soft velvet against shimmering embellishments—adds depth and drama, making this a truly unforgettable creation.
5. The Gota and Marodi Work Lehenga: A Celebration of Artisan Craft
Uorfi’s final look is a magnificent display of RAH’s signature gota and marodi work lehenga. Paired with a sequin-encrusted bustier, a men’s bandhgala jacket, and a zardozi-embroidered topi, this ensemble exudes confidence, strength, and timeless elegance. The structured tailoring of the jacket contrasts beautifully with the fluid drapery of the lehenga, making this look an embodiment of regal sophistication.
Uorfication: Redefining Tradition with Fearless Elegance
In this collaboration, Uorfi embodies the spirit of Uorfication—fearless, bold, and unapologetically grand. She does not merely wear couture; she becomes the story it tells. With every lehenga, every saree, and every embroidered detail, she reaffirms that the past and present are not separate entities but two sides of the same artistic legacy.
Rimple & Harpreet’s couture has always been about preserving India’s textile legacy while elevating it to the highest realms of artistry. The intricate designs ensemble a tradition that never goes out of style when crafted with skill and vision, whether through intricate embroidery, handwoven fabrics, or archival silhouettes.
